DONNA PERTIWI, NIM : 1110247145, Influence of Customer Relationship Management and Service Quality on Customer Satisfaction at PT.Asuransi Adira Dinamika at Pekanbaru Branch. Under the guidance of Zulkarnain, Sri Restuti. The purpose of this study was to determine the effect of Customer Relationship Management and Service Quality on Customer Satisfaction at PT.Asuransi Adira Dinamika at Pekanb…