Strategi Segmenting, Targeting Dan Positioning Dalam Pemasaran F&B Product Di…

In the world of tourism industry at this time especially competition between the hospitality industry is increasingly fierce and tight. One company in the hotel industry named Fox Hotel Pekanbaru also faces increasingly fierce and fierce competition with various hospitality industry competitors in the city of Pekanbaru. Therefore, this research aims to describe the marketing strategy of the F&B…