Fenomena Budaya K-Pop Pada Pola Konsumsi Fandom Carat (K-Boygroup Seventeen) …

The Korean Cultural Phenomenon that has entered and developed in Indonesia has created a consumption pattern where K-Pop fans. This phenomenon is something that can influence awareness in people's consumption patterns. This creates an image or sign on a product when it has been consumed, where the consumption pattern is not only based on value and use, but also becomes a sign value. These K-Pop…