Pengaruh Marketing Mix Terhadap Kepuasan Pelanggan & Loyalitas Pelanggan Es C…

ABSTRACT This research aims to determine the effect of the Marketing Mix (7P) on Customer Satisfaction & Customer Loyalty of Es Coklat Mas Lino Pekanbaru City, particularly among Millennials and Generation Z. This research uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and involves 155 respondents as samples selected through purposive …