Analisis Saluran Pemasaran Agroindustri Gula Kelapa Di Kecamatan Tempuling Ka…

ABSTRACT This study aimed to analyze and evaluate the most efficient marketing channels in the coconut sugar agroindustry. This research was conducted in Tempuling District, Indragiri Hilir Regency. The method used in this research is observation with qualitative descriptive and quantitative descriptive approaches. Qualitative descriptive methods are used to analyze marketing channels. …