Pemanfaatan Media Sosial Tiktok Bagi Kalangan Mahasiswa Di Kota Pekanbaru

TikTok as one of the most popular social media in Indonesia, especially among students aged 18-24 years, offers interesting features that attract the attention of its users. However, the impact of using TikTok can be positive or negative, depending on how users utilize it. This study aims to find out: 1) the motives behind the use of TikTok by students in Pekanbaru City, 2) the pattern of TikTo…