Strategi Ekonomi Politik Xiaomi Inc Dalam Memasuki Pasar Seluler (Smartphone)…

This research aims to explain the political economy strategy used by Xiaomi Inc in entering the mobile market (smartphone) in India. India as the world's second largest mobile market becomes a marketing target for Xiaomi. Xiaomi in an attempt to enter the smartphone market of India could defeat product of other smartphone vendors such as Samsung Group, Apple Inc, Lenovo Group and the other phon…