ABSTRACT This research was conducted in Simpang Baru Village, Tampan Sub-district, Pekanbaru City. The purpose of this study is to determine the behavior of student consumption in online shopping in Simpang Baru Village Tampan Sub District Pekanbaru City. The focus of this research is to know what factors affect the behavior of students online at Simpang Baru Village Kecamatan Tampan Pekanbaru…