Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Loyalitas Pela…

This research aims to find out and analyze the influence of the service marketing mix and quality of service on customer loyalty at boarding house businesses in Panam Pekanbaru with customer satisfaction as a mediator variable. The method used in this study is quantitative. The type and source of data in this study is primary data obtained from empirical research results through the disse…