ABSTRACT THE EFFECT OF ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS OF ERIGO PRODUCTS THROUGH TIKTOK LIVE STREAMING AS A MEDIATION VARIABLE Alfahri Nanda Rayanaldi Tampubolon Faculty of Social Science and Political Science University of Riau [email protected] Supervisor: Dr. Ringgo Eldapi Yozani, M. I.Kom TikTok Live Streaming is present as a new online shopping medi…