Pemngaruh Electronic Word Of Mouth Melalui Instagram Terhadap Keputusan Pembe…

The purpose of this study is to examine and analyze the effect of intensity, content, positive valency, and negative valency on purchasing decisions. The population in this study are visitors of the cafes that are the object of research in the city of Pekanbaru, especially for cafes that are not on the pratocol road. The sample in this study were 108 people. The sample method uses the area …