Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepercayaan Dan Loyalitas Do…

This study aims to examine the effect of Promotion and Service Quality on Trust and Loyalty of Donors to fulfill Zakat, Infaq and Sedekah (ZIS) on Dompet Dhuafa Riau. This research used a questionnaire with 312 respondents of donators of Dompet Dhuafa Riau as the sample from a population of 1,420 individuals. Variable measurement used a Likert scale technique with a value scale from 1 to 5. To …