Pengaruh Customer Relationship Management Dan Kualitas Pelayanan Terhadap Loy…

ABSTRACT This research aims to determine the effect of customer relationship management and service quality on customer loyalty at Hotel Grand Zuri Pekanbaru partially and simultaneously. Customer relationship management and service quality as the independent variable (X1 & X2) meanwhile customer loyalty as the dependent variable (Y). This research was conducted at Hotel Grand Zuri Pekanbaru…