“Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Keputusan Pem…

ABSTRACT This study aims to analyze the influence of Shopping Lifestyle and Fashion Involvement on Purchasing Decision with Impulse Buying as an Intervening Variable In E-commerce Shopee. This research was conducted on all consumers domiciled in Indonesia who had purchased products at e-commerce shopee. In this study, it consists of four variables, namely one bound variable, one intervening va…