Pengaruh Social Media Marketing Dan Electronic Word Of Mouth (E-WOM) Terhadap…

ABSTRACT This study aims to examine the impact of Social Media Marketing (SMM) and Electronic Word Of Mouth (E-WOM) on the Purchasing Decision of Avoskin products in the Pekanbaru area, by testing the mediating role of Brand Awareness. Adopting a quantitative approach, this research involved 100 respondents who are Avoskin consumers in Pekanbaru, with data collected through questionnaires and …