Yellow crackers are one of the specialty foods of Kampar Regency that are cultivated by the community to increase income. The research aims to: 1) Know and describe the business profile of Nur Aini yellow cracker agro-industry 2) Analyze the business of Nur Aini yellow cracker agro-industry 3) Formulate the right development strategy for Nur Aini yellow cracker agro-industry. The method used in…