ABSTRACT THE INFLUENCE OF TIKTOK SHOP ON SHOPPING MOTIVES OF RIAU ISLAMIC UNIVERSITY STUDENTS By : Bela Marbun Counselor : Dr. Anuar Rasyid, S.Sos, M.Si The more advanced information is certainly accompanied by advances in technology. Currently, smartphones are a basic need in all walks of life, from the young to the old. Smartphones also allow users to access various social media. One of t…