Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian…

ABSTRACT The diversity of branded local rice supply in the market will have an impact on competition. One of the ways that Anak Daro rice producers do to face the competition is to improve product quality, which will create an attraction for consumers to make purchasing decisions. It is important to study the effect of price, product quality, and brand image on purchasing decisions as a consid…