Pengaruh Daya Tarik Iklan Dan Kualitas Produk Terhadap Keputusan Pembelian Da…

This study aims to find out how the influence of the Attractiveness of Advertising and Product Quality on Purchasing Decisions and customer satisfaction of the Nescafe Brand Coffee in Pekanbaru. The population were all Pekanbaru people who had bought an unknown number of Nescafe brand coffee drinks. The sampling technique used non probability sampling by using the accidental sampling method, na…