Pengaruh Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada…

Purchasing decisions are an important part of the product marketing concept, this is the background of this research. Implementing a good brand image in front of consumers and the right service quality are part of the factors supporting consumer purchasing decisions. This strategy is applied by Sederhana Restaurant Teluk Kuantan City. This study aims to determine the effect of Brand Image a…