Analisis Sikap Dan Perilaku Konsumen Dalam Pembelian Beras Di Wilayah Pinggir…

ABSTRACT This study aims to determine the characteristics of consumers, analyze the behavior, attitudes and interests of consumer behavior and the relationship between consumer characteristics and buying behavior. The research was conducted on the outskirts of Pekanbaru City. Data were analyzed descriptively, crosstab, Fishbein, TRA, and Cartesian diagrams. The results showed that 80% of r…