Pengaruh Kualitas Produk Dan Penetapan Harga Terhadap Kepuasan Konsumen Pada …

ABSTRACT Consumer satisfaction is one of the most important factors in the marketing concept, this is what lies behind this research. Good product quality, appropriate pricing in front of consumers is the most important part of supporting factors for customer satisfaction. This strategy is implemented by Viera Souvenir Pekanbaru. This study aims to determine the effect of product quality, pric…