Analisis Kepuasan Konsumen Terhadap Bauran Pemasaran Agrindustri Keripik Sing…

This research aims to understand consumer characteristics, analyze the level of importance and performance of marketing mix attributes, and assess consumer satisfaction levels with the marketing mix attributes of Emak CW cassava chips in the city of Pekanbaru. The sampling was done using the accidental sampling method. Data were analyzed using descriptive analysis, Importance Performance Analys…