Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian…

This research aims to describe the characteristics of consumers who buy Kopi Janji Jiwa products, analyze the influence of brand image on consumer purchasing decisions on Janji Jiwa coffee, analyze the influence of product quality on consumer purchasing decisions on Janji Jiwa coffee, analyze the influence of product price on consumer purchasing decisions on Janji Jiwa coffee. The analysis used…