Analisis Sikap Konsumen Pada Atribut Produk Jam Tangan Merek Casio Di Kota Pe…

This study aims to determine how consumer attitudes on the attributes of Casio brand watch products in Pekanbaru. The population in this study is consumers who have bought and consumed Casio brand watches in Pekanbaru City whose numbers are not known with certainty. Sampling using purposive sampling technique to obtain the number of research samples as much as 108 respondents. Data analysis was…