Analisis Permintaan Konsumen Dalam Pembelian Sayur Organik Di Kota Pekanbaru

ABSTRACT This study aims to determine the demand factors for organic vegetables ( pakcoy and lettuce) in Pekanbaru City, and to determine the elasticity of demand for organic pakcoy and lettuce in Pekanbaru City on price, income, and number of family members. This research was conducted in 4 modern markets spread across Pekanbaru City, namely the pasar buah Pekanbaru, pasar buah 88, pasar buah…