Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan …

ABSTRACT This study aims to determine the Effect of Product Quality and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable at Leton Coffee in Pekanbaru. The population and sample in this study were 100 respondents. The sampling technique used in this study was purposive sampling, a sampling technique based on the researcher's consideration or assessment of t…