ABSTRACT FASHION THRIFT AS AN ARTIFACTUAL COMMUNICATION MEDIA IN THE ESTABLISHMENT OF SOCIAL IDENTITY RIAU UNIVERSITY FISIP STUDENTS By : Kessy Pamela Advisor : Dr. Yasir, M.Si Fashion and clothing are used as the delivery of non-verbal messages about one's self to others. The rise of Thrifting that is currently happening has made some fashion enthusiasts start to switch and dig deeper into Th…