ABSTRACT COMMUNICATION STRATEGY PT. PEGADAIAN (PERSERO) PANAM PEKANBARU BRANCH IN PROMOTING GOLD SAVINGS TO CUSTOMERS By : Kezia Manurung Counsellor : Hevi Susanti, S.I.Kom, MA PT. Pegadaian employees as communicators have a large role in promoting gold savings in PT. Pegadaian Panam Branch to a wide audience. In carrying out his duties, there is a need for ability and expertise in promotin…