Strategi Ezaki Glico Co., Ltd Dalam Memasarkan Produk Es Krim Glico Di Indonesia

This study discusses the strategy of Ezaki Glico in marketing Glico Wings ice cream products in Indonesia. Glico is one of the largest ice cream producers in Japan and has expanded its market in the ice cream industry in Southeast Asia, one of which is Indonesia. Indonesia is the largest ice cream consuming country in Southeast Asia with a consumption volume of 158 million liters each year. The…