Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Terhadap Bauran Pemasaran (…

ABSTRACT Durian Runtuh tries to increase customers satisfaction with a marketing mix strategy. Customers are satisfied if the performance of Durian Runtuh is higher or equal to the interests of customers. This study aims to determine the characteristics of consumers, analyze the level of interest and level of performance, analyze the level of satisfaction, and analyze the efforts made to i…