Pengaruh Penetapan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pa…

Consumer satisfaction is one of the benchmarks of the success of the marketing strategy used by a company. Setting the right price and good quality of service provided to consumers will be supporting factors that result in customer satisfaction. This strategy is applied by PT. Pegadaian Panam Pekanbaru Branch. This study aims to determine the effect of pricing and service quality on consum…