“Pengaruh Kualitas Produk, Citra Merek Dan Harga Terhadap Keputusan Pembeli…

This study aims to determine the effects of product quality, brand image and price of purchasing decisions and consumer satisfaction on Xiaomi’s smartphone at Pekanbaru City. The population in this study include all pekanbaru’s community have purchase then have used Xiaomi’s smartphone, totaling 135 people. Primary data was collected by questionnaire as an instrument to prove the results…