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  • Tahun Penerbitan
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  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=RANI SUWARNI / 21021104...
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Anali Si S Celebrity Endorsement Dan Onl Ine Cus Tomer Review Terhadap Purcha…
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RANI SUWARNI / 2102110407

ABSTRACT This study aims to analyze the influence of celebrity endorsement and online customer review on purchase intention of Glad2Glow moisturizer products through trust among Generation Z in Pekanbaru City. This research employs a quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach with SmartPLS 4.0 software. Data were collected from 100…

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2102110407