This research was conducted at Café Tong Susu Pekanbaru located on Jalan Jend. Sudirman No.79, North Tengkerang, Kec. Bukit Raya, Pekanbaru City, Riau. The purpose of this study was to determine the effect of service quality and store atmosphere on consumer satisfaction at Café Tong Susu Pekanbaru partially and simultaneously. In this research, the method used is descriptive quantitative …