Pengaruh Service Quality Dan Marketing Mix Service Terhadap Kepuasan Dan Loya…

This study aims to know the effect of service quality and marketing mix service on customer satisfaction and customer loyalty for Bank BTN customers in Riau Province The number of samples in this study were 199 respondents as priority service users at Bank BTN. The approach used in this research is purposive sampling. Data analysis techniques using Partial Least Square (PLS) with SmartPLS anal…