Analisis Kepuasan Konsumen Atas Atribut Produk Starbucks Coffee Di Kota Pekan…

ABSTRACT This research was purposed to find out the the level of customer satisfaction with Starbucks product attributes in Pekanbaru City. The population in this study was Starbucks Coffee consumers in Pekanbaru City and the sample in this study was 108 respondents. The data used in this study are primary data and the analytical tool used in this study is the Importance Performance Analy…