ABSTRACT Analysis of Clickbait Usage Reception on Youtube Saaih Halilintar's By: Tiwi Anggita Counselor : Ismandianto, S.I.Kom, M.I.Kom With the development and high interest in using YouTube media, many content creators are competing in presenting content that attracts the audience. With this emerged the practice of "Clickbait (click bait)", which is a technique used in the headline of a c…