This research was conducted at the Tong Susu Cafe Pekanbaru. This study aims to determine the effect of product quality and pricing on purchasing decisions at Cafe Tong Susu Pekanbaru. In this study using quantitative descriptive analysis method and SPSS version 28. The population in this study were all visitors who were visiting Cafe Tong Susu Pekanbaru. Sampling was determined by acciden…