Analisis Sikap Konsumen Produk Kerajinan Rotan Dan Produk Subsitusi Di Kota P…

This study aims to hide consumer perceptions of the attributes of rattan handicraft products, analyze the attitude factors that determine consumers in buying rattan handicraft products and analyze the marketing development of rattan handicraft products in Pekanbaru City. This study used a survey method using a prepared questionnaire. The research was conducted on 100 respondents who had be…