CD Skripsi

Pengaruh Citra Merek Dan Harga Terhadap Minat Beli Pada Toko Sepatu Bata Pekanbaru

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ABSTRACT This research was conducted at the Pekanbaru Bata Shoe Store located on Jl. HOS Cokroaminoto. No.76, Sukaramai, Kec. Pekanbaru, Riau. The purpose of this study was to determine the effect of Brand Image and Price on Purchase Interest (Shoe Shop Bata Pekanbaru) partially and simultaneously. In this research, the method used is descriptive quantitative analysis with SPSS program. The population in this study were all consumers who made purchases at the Bata Shoe Store Pekanbaru in 2019 as many as 4129 and the sample from this study was 98 respondents from the consumers of the Pekanbaru Bata Shoe Store. Determination of the sample in this study using the Slovin formula, namely the non-probability sampling technique with the accidental sampling technique. Data analysis used validity test, reliability test, simple linear analysis, multiple linear analysis, determination analysis and significance test with t test (partial test) F test (simultaneous test). The results of this study indicate the results of the t-test hypothesis of brand image on buying interest, namely t count (10.357)> t table (1.661) meaning that brand image is significant buying interest. Second, the price on buying interest is t count (7,699)>t table (1,661) meaning that the price is significant for buying interest. F test results of brand image and price on buying interest are F count (9.258)>F table (3.09). Keywords:Brand Image, Price, Buying Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601121927

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601121927

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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