CD Skripsi

Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Kepuasan Konsumen Pada Hotel Mona Plaza Pekanbaru

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THE EFFECT OF SERVICE QUALITY AND PRICING ON CUSTOMER SATISFACTION AT HOTEL MONA PLAZA PEKANBARU
By: Haifa Heryani Putri
Email : [email protected]
Supervisor : Endang Sutrisna
Business Administration Study Program, Department of
Administrative Science Faculty of Social and Political Sciences, Riau
University, Pekanbaru, Indonesia Bina Widya Campus
Jl. HR. Soebrantas Km. 12.5 Simpang Baru, Pekanbaru 28293
Phone/Fax. 0761-63277
ABSTRACT
Along with the rapid progress of the economic and business system, this has led to increasingly fierce business competition. Requires companies to create customer satisfaction by providing the best service and offering ideal prices. This is done in order to acquire new customers and retain old customers. This study aims to determine the effect of service quality and pricing on consumer satisfaction. The method used in this research is descriptive and quantitative statistics, the source of the data in this study comes from primary data obtained through the process of distributing questionnaires which are then carried out statistical tests with the SPSS program and secondary data using room service sales data at the Mona Plaza Hotel Pekanbaru for the period 2017-2021. The samples taken were 100 respondents using accidental sampling technique. The data analysis technique used is quantitative analysis using validity tests, reliability tests, and simple and multiple linear regression analysis. The test results in this study indicate that partially the service quality variable (X1) has an influence on customer satisfaction (Y), partially the pricing variable (X2) has an influence on customer satisfaction (Y). And simultaneously service quality (X1) and pricing (X2) have an influence on customer satisfaction (Y).
Keywords: Service Quality, Pricing, Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901112369

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901112369

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

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