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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sepeda Motor Beat Pada Dealer Cv.Zam-Zam Honda Motor Lubuk Jambi

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY
ON THE PURCHASE DECISION OF BEAT MOTORCYCLE
AT CV.ZAM-ZAM HONDA MOTORCYCLE
DEALER LUBUK JAMBI
By: Atika Safitri
Email: [email protected]
Supervisor: Lie Othman
Business Administration Study Program, Department of Administrative Science, Faculty of Social and Political Sciences, University of Riau, Pekanbaru, Indonesia
Bina Widya Campus
Jl. H.R. Soebrantas Km 12.5 New Simpang, Pekanbaru 28293
Tel/Fax. 0761-63277
ABSTRAK
The purpose of this study was to determine the effect of product quality and service quality on purchasing decisions of Beat motorbikes at CV.Zam-Zam Honda Motor Lubuk Jambi Dealers. This research uses quantitative analysis method. The sample in this study were consumers who bought Beat motorbikes at CV.Zam-Zam Honda Motor Lubuk Jambi dealers as many as 99 respondents. With data sources from primary data and secondary data. The analysis tool used in this research is SPSS version 23. The results of the research that has been done show that product quality has a significant effect on purchasing decisions for Beat motorbikes at CV. Zam-Zam Honda Motor Lubuk Jambi Dealers, service quality has a significant effect on the decision to purchase Beat motorbikes at CV. Zam-Zam Honda Motor Lubuk Jambi Dealers, and product quality and service quality have a significant effect on the decision to purchase Beat motorbikes at CV. Zam-Zam Honda Motor Lubuk Jambi Dealers.
Keywords: Product Quality, Service Quality, and Purchase Decision.

Ketersediaan
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Perpustakaan Universitas Riau 1801123995
1801123995
Tersedia
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Judul Seri
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No. Panggil
1801123995
Penerbit
Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
1801123995
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
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Pernyataan Tanggungjawab
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