CD Skripsi

Analisis Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Minyak Goreng Kemasan Di Pasar Air Molek Kecamatan Pasir Penyu Kabupaten Indragiri Hulu

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ABSTRACT
Cooking oil is one of the staple food commodities in Indonesia. Cooking oil is a strategic commodity at this time, therefore it needs to be regulated by the government regarding scarcity and price fluctuations. This study aims to determine the characteristics and buying behavior, as well as to analyze the factors that influence the purchasing decision of packaged cooking oil. The data used is primary data through questionnaires and interviews, in addition to using secondary data through BPS data and journals. The research method used was accidental sampling and the number of samples was 30 people. Results of analysis 1) Characteristics of female sex aged> 41 years. The education level of the respondent is high school with three dependents and income level of Rp1,000,000-Rp2,000,000 2) Consumer buying behavior once a week, promotes packaged cooking oil itself, the reason for buying packaged cooking oil is because it is cleaner than with bulk cooking oil the quality of packaged cooking oil is good and most of the responses buy two liter packages 3) simultaneously cultural factors, social factors, personal factors, and psychological factors have a significant effect on the decision to buy packaged cooking oil. Partially each factor influences the purchase decision.
Keywords : Cooking oil, purchase decision, characteristics, buying behavior

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1806124258

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1806124258

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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