CD Skripsi

Analisis Sikap Dan Perilaku Konsumen Beras Dalam Pembelian Beras Di Wilayah Urban Kota Pekanbaru

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This research aims to determine consumer characteristics, attitudes and behavior in purchasing rice as well as the relationship between characteristics and purchasing behavior. This research was conducted in the urban area of Pekanbaru City. The data in this study were analyzed using descriptive analysis, multiattribute Fishbein, cartesius diagrams, and cross tabulation. The research results show that 86% of rice consumers in urban areas buy packaged rice and 14% buy bulk rice. Consumers of packaged rice have an average age of 44 years, have a high school education and the majority work as housewives with family members of 3-4 people, an average income of IDR 4,268,605 and are of Minang ethnicity. Meanwhile, bulk rice consumers have an average age of 51 years, have a high school education and the majority work as housewives with family members of 5-6 people, have an average income of IDR 2,953,571 and are of Minang ethnicity. Consumer behavior in purchasing rice is that they like rice that has a springy texture and does not produce an aroma when cooked into rice. The rice brands that are mostly purchased by consumers are Anak Daro, Belida and Topi Koki with a packaging size of 10 kg, which on average are purchased at rice wholesalers at prices ranging between IDR.13,000-IDR.15,000/kg. In general, rice consumers in urban areas buy rice 3-4 times within 1 month. The attitudes of packaged and bulk rice consumers in urban areas show positive values towards rice attributes and there are 14 relationships that have a significant influence between characteristics and consumer behavior in purchasing rice in urban areas.

Keywords: attitude, behavior, consumers, rice, urban

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1906113511

Penerbit

Pekanbaru : Universitas Riau - F. Pertanian - Agribisnis., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1906113511

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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