CD Skripsi

Perancangan Desain Kemasan Produk Gula Semut Dengan Metode Kansei Engineering

---

ABSTRACT
The purpose of this research was to collected kansei words about coconut powder sugar packaging based on consumer’s desire, map consumer’s desire for coconut powder sugar packaging and designing coconut powder sugar packaging based on kansei engineering method. This research used survey and quantitative method with kansei engineering approach. This research obtained 17 kansei words chosen: simple, unique, distinctive, modern, artistic, complete information, economical, neat, easy to organize, tight, durable, recycled, safe, practical, natural color and mixed colors. Kansei words collected based on interviews, book sources about coconut powder sugar and previous research related to packaging design using kansei engineering method. Mapping consumer desire in design elements that have been determined based on the results of discussions with design experts are the form of packaging with simple and unique kansei words, packaging design with modern and distinctive characteristics kansei words and packaging color with natural and mixed kansei words. The packaging elements chosen based on konjoin analysis are unique kansei, distinctive and natural in color. The final specification of packaging design is based on the results of konjoin analysis and discussion with design experts, design of packaging of coconut powder sugar products in the form of standing pouches, made of aluminium foil with a design that is characteristic of Riau and brown color.
Keywords: Coconut powder sugar, packaging design, kansei engineering, kansei word.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

06 03. 121 (0036)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian – Teknologi Pertanian., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

06 03. 121 (0036)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

TEKNOLOGI PERTANIAN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar