Penelitian ini dilakukan untuk mengetahui bagaimana strategi komunikasi pemasaran yang dilakukan oleh PT. Bonanza Sahmura Riaumulia Pekanbaru sebagai main dealer sepeda motor Kymco dalam meningkatkan penjualan sepeda motor Kymco tersebut. Dengan adanya kegiatan komunikasi pemasaran (promosi pemasaran) maka akan memungkinkan masyarakat untuk mengetahui produk serta lokasi perusahaan. Variab…
Penelitian ini dilatar belakangi akan kebutuhan masyarakat akan sepeda motor semakin meningkat, hal tersebut menimbulkan persaingan yang ketat dalam merebut pasar sepeda motor baik merek lama maupun merek baru. Walaupun demikian ada satu merek yang tetap bertahan di posisi pertama yaitu sepeda motor merek Honda Salah satu dealer sepeda motor Honda yang ada di Pekanbaru adalah PT. HOHO. Dal…
Riau Pos dan Riau Mandiri merupakan media besar yang berada di Provinsi Riau yang banyak menyoroti permasalahan politik terutama pemilihan kepala daerah di berbagai daerah di Riau. Berita merupakan hasil konstruksi wartawan dari media yang diambil dari suatu peristiwa berbentuk fakta di masyarakat. Permasalahan yang ditiliti . adalah bagaimana surat kabar harian Riau Pos dan Riau Mandiri me…
It was recorded that in 2020 in Pekanbaru City there were 66 star hotels with 6,379 rooms and 8,900 beds. In the same year there were 84 non-star hotels with 2684 hotel rooms and 3,675 beds. Meanwhile, in 2021 in Pekanbaru City there are 66 star hotels with 6,470 rooms and 9,185 beds. In the same year there are 75 non-star hotels with 2,609 hotel rooms and 3,455 beds. The increasing number of h…
Asmaranur Modeling School is a modeling school in Pekanbaru, which was founded by the owner and trainer, Irvan Asmara, on February 1 2020 under the auspices of CV. Asmaranur Persada Sejahtera. AMS Modeling School is the first modeling school that provides learning not only about the catwalk but also education in forming personality such as attitude, public speaking, personal branding, and respo…
Kuantan Singingi Regency. There is a meaning of musical instruments in randai performing arts, such as drums, violins, tambourines and whistles. In general, people and the younger generation only know how to play randai musical instruments, but do not know the meaning contained in randai art. In fact, randai art communicates values and moral messages that describe people's daily lives. The aim …
The circulation of various information on the TikTok social media account has become one of the public's concerns regarding the viral Hashtag Pekanbaruberdarah. Based on one of the reports from capkaplah. com dated September 13 2022, it is stated that the city of Pekanbaru is currently not doing well due to the large number of motorbike gangs that are disturbing the public in at night. The prob…
Land and Building Tax as a tax which paid bay tax’s object such as land and building. Receiving from land and building widely used for society importance at ascertain regions.Mainly to developed the facility for public likes : roads, bridges, education facilities, and so on. Socialized from Land and Building Tax which do by General Directorate of Land and Building Tax as activity to increasin…
Hotel merupakan salah industri jasa yang menyediakan fasilitas pelayanan jasa antara jasa penginapan, makanan dan minuman serta jasa lainnya yang diberikan untuk masyarakat umum. Dengan banyaknya jumlah hotel sejenis yang ada di kota Pekanbaru, sangat banyak mempengaruhi pemasaran jasa kamar hotel ASEAN karena hotel ASEAN tidak akan bisa dengan leluasa dalam menarik calon pelanggan. Bertiti…
Perkembangan teknologi yang paling diminati pada saat ini adalah media massa. Media massa terbagi dua yaitu elektronik maupun cetak. Media banyak memberikan pengaruh yang paling besar terhadap masyarakat apalagi media cetak, karena media cetak dapat memberikan data-data atau bukti yang lebih autentik mengenai apa yang dimuat pada media cetak serta juga bisa didokumentasikan oleh masyarakat…
ABSTRACT THE INFLUENCE OF MILYHYA'S YOUTUBE CHANNEL ON THE DECISION OF WATCHING SUBSCRIBERS REGARDING MONTAGE GAMING CONTENT By : Dinda Puspa Larasati Advisor : Dr. Ringgo Eldapi Yozani, S.I.Kom. M.I.Kom MILYHYA is a YouTube channel that focuses on the most popular montage gaming content in Indonesia. Through its YouTube channel, MILYHYA consistently uploads video montage gaming content a…
ABSTRACT COMPARISON OF THE USE OF JOURNALISTIC LANGUAGE ANTARARIAU.COM AND RIAU24.COM ON COVID-19 NEWS By : Rico Permana Supervisor: Ismandianto, S.I.KOM, M.I. Online media that contains journalistic works in Riau, especially Pekanbaru, also reported developments, policies, and ways to handle Corona Virus Disease 2019 (Covid-19) since the spread of this disease in Indonesia. Journalistic l…
ABSTRACT SELF PRESENTATION CELEBGRAM PEKANBARU VIA INSTAGRAM SOCIAL MEDIA By : Laras Pratiwi Counselor : Dr. Nurjanah, M. Si The problem raised in this study is to analyze the phenomenon of self- presentation carried out by celebrities in Pekanbaru through Instagram social media. The main problem in this research is how to present themselves on Instagram social media. This study aims to det…
ABSTRACT Communication Strategies of Kasang Kulim Zoo in Managing Tourist Attractions By : Andrew Alexander Counselor: Dr. Muhammad Firdaus, M.Si Kasang Kulim Zoo is the only zoo located in Riau province. This makes Kasang Kulim Zoo have great potential as both a tourist destination and an animal education tourism. To maximize both aspects, effective communication is crucial in the managemen…
ABSTRACT TOURISM COMMUNICATION STRATEGY PT. ASIA WISATA MANDIRI IN PROMOTING ASIA FARM TOUR DESTINATIONS By : Aditya Ramli Counselor : Dr. Tantri Puspita Yazid, S.I.Kom, MA Asia Farm is a tourist destination that carries the theme of Tourism, Selfie and Education developed by Pt. Asia Mandiri Tourism, Asia Farm is located on Jalan Badak, Sail Village, Tenayan Raya District, Pekanbaru Cit…
ABSTRACT MARKETING COMMUNICATION STRATEGIES OF VIRCANSA MEDIA PRODUCTION, A CREATIVE AGENCY, IN INCREASING CUSTOMER BASE Author: David Elnoventa S Councelor: Dr. Yasir, M.Si. Advertising has experienced rapid development in Indonesia since the political reform in 1998. The freedom of communication perceived by society directly encourages the creation of expressive advertising with a touch o…
ABSTRACT PHENOMENOLOGY OF SILVER HUMAN COMMUNICATION IN PEKANBARU CITY By: Ririn Diani Resti Counselor : Dr. Muhammad Firdaus, M.Si The existence of a silver man has become a phenomenon, in almost every red light in Pekanbaru City there is a silver man in action. Working to become a silver human for some people is a form of maintaining life in poverty. Even though you have to take a dangero…
ABSTRACT THE ROLE OF TEACHER'S PERSUASIVE COMMUNICATION IN CHANGING BEHAVIOR TO WILLING FOR COVID-19 VACCINE STUDENTS OF SMA NEGERI 01 SUNGAI APIT SIAK DISTRICT By: Hardani Counselor: Hevi Susanti, S.I.Kom, MA In the era of technological change occurring in the world of education, face-to-face learning carried out in schools suddenly underwent a very drastic change to become online learning…
ABSTRACT COMMUNICATION STRATEGY OF THE HEALTH DEPARTMENT OF THE MERANTI ISLANDS DISTRICT IN PREVENTING STUNTING IN SELATPANJANG KOTA URBAN VILLAGE, TEBING TINGGI SUB-DISTRICT By : Nisa Sabrina Supervisor : Ir. Rusmadi Awza, S.Sos., M.Si Stunting is a short toddler with chronic nutritional problems starting from the fetal condition, namely the age of 0-11 months and toddlers after 12-29 mont…
ABSCTRACT COMMUNICATION PATTERN OF JAVANESE ETHNIC STUDENTS IN SOCIAL INTERACTION AT RIAU UNIVERSITY By: Putri Sausan Conselor : Dr. Muhammad Firdaus, M.Si The need to improve the quality of life is getting more and more salty and requires sacrifice, one of which is education. Currently, if we want to get the majors we want, we need to get out of our city of residence, which is often referr…