Analisis Perilaku Konsumen Dalam Pembelian Buah Lokal Di Pasar Tradisional Ar…

This research aimed to analyze the attitude and consumer behavior towards buying local fruits. This research was conducted in traditional market Arengka Pekanbaru. Source of data was primary data from interview with respondents using accidental random sampling. Methods of analysis is Fishbein formula to show consumer attitude to certain object and to know consumer decision making process. The r…