Pengaruh Customer Relationship Marketing Terhadap Kepuasan Dan Loyalitas Nasa…

The study was conducted at Bank Mandiri in Siak Regency. The aim is to find out the direct effect of the CRM Dimension, namely Trust, Communication, Commitment, Conflict handling, Emphaty on customer satisfaction and loyalty. This study took a sample of 100 consumers. The variables used are Trust, Communication, Commitment, Conflict handling, Emphaty on customer satisfaction and loyalty. Data w…