Strategi Malaysia Dalam Meningkatkan Wisatawan Indonesia Melalui Slogan “Ma…

This research aims to study how could a slogan becomes a nation branding which affecting the number of tourist from abroad. Malaysia has created the slogan “Malaysia Truly Asia” since 1999, and it successfully increase the number of tourist each year. In 2008, this slogan helps to attract the tourist until 7.4 million people which is really helpful for the economic crisis in that year. In 2…